Naturally Kira
Friday, July 16, 2010
Feature Friday: EarRidiculous Earrings
Hola Chicas!!!!!!!!As promised here we are w/ our very first Feature Friday. Today we focus on an up & coming accessories company EarRidiculous Earrings Check out the interview below....
Naturally Yours (NY): Tell us a little bit about yourself and your company EarRidiculous Earrings
EarRidiculous (ER): I'm never prepared to talk about myself. Talking about my business is easy though, LOL. I am a NC native, born and raised. I LOVE GOD, my family, friends and ALL things pertaining to helping us as a people LOVE the skin we are in. My sister , Charlsea is my BEST FRIEND and together she and I own EarRidiculous Earrings. EarRidiculous is an accessories company that specializes in trendsetting, fashion forward earrings that gives a unique flair to every bold Fashionista, Naturalista, or just the woman who "Dares 2 B FLY".
NY: When did you start your business?
ER: December 2009
NY: EarRidiculous (ER) is an interesting name. How did you come up with it?
ER: Well, our designs are unique. We love color and wanted to create pieces that the abstract shopper would fall in love with. It’s not mundane, but funky and chic. We didn’t want to overly match colors. We love the idea of rocking colors that don’t necessarily match but rather choose contrast colors that would make for great conversation pieces .Something that really doesn’t make sense …sounds a bit ridiculous (EarRidiculous), right? That’s how our name came to be EarRidiculous!
NY: Where are you based?
ER: Raleigh,NC
NY: Do you design and make your own jewelry?
ER: Absolutely, every piece is handmade; we also design custom pieces as well.
NY: What is your inspiration when creating your products?
ER: The inspiration comes from being tired of the same type of accessories you can find in large retail stores, but rather wanting something with a little more individual flair. Pieces you may not see on every other person around you. So when designing our work we have in mind the fashion forward woman, who dares to step outside the box. We also wanted to design pieces with the natural hair, and transitioning woman in mind.. I like to think that our earrings are mini works of art: pieces that reflect self expression.. Whether she is rocking a trendy pair of stilettos with a blow out or a sassy pair of flats with her curls nicely defined; she will be FLY no matter what with a pair of our earrings
ER: Word of mouth! Word of mouth! Word of mouth! We have received so much love from women who see our work on customers and they tell someone one, and then they tell the next person..etc.. Social media has also been a great tool as well . Our facebook page boasts over 2,000 friends and we now have a twitter account. We participate in natural hair expos and other events that offer vending opportunities. We are now in the process of planning an upcoming launch party, so look out for EarRidiculous!
NY: If u had to pick 1 word to be synonymous with ER what would it be? Why?
Make sure to check out Chandra and Charlsea on the web at www.earridiculous.com and www.facebook.com/earridiculous
